How important is it to suffer? AKA Embrace the Suck - Contemporary Athlete Skip to content

How important is it to suffer? AKA Embrace the Suck

On the regular here I see same thing happen. New people come into the CA and their mental fortitude is absolute garbage. Yes, a complete wasteland of weakness, and self-defeatist actions: You get these self – limiting statements.

  • It’s too heavy.
  • That is way to much time.
  • I can’t sprint that far.
  • How many rounds?
  • I can’t get all of that done in the time you gave me.
  • I’m sore.
  • I think my hair hurts, is that possible?

I actually hear these things, sometimes daily, or even hourly. So why? Why do you say them? Did you learn to believe them? Is there a reason you are lying to yourself about your abilities?

Here are five ways to destroy that mentality, crush your workouts, and start f$*king winning at life. Let’s go on a little journey… into how to suffer.

Life will reward the valiant: Funny enough if you look at predator vs. prey those that get up and start the day on the hunt because they are “hungry” win. Sometimes that means food, in business, or getting strong and fit AF.

  • Get up at a time that sucks: (I start my day at 4 -4:15 AM everyday. Yes, occasionally I get 1 snooze. Occasionally I just need to lay in bed for 5 minutes and get my head screwed on tight.)

Unbag your sh*t: Yes, we all have  excuses. Never enough time, chores, tasks, yadda, yadda, yadda, so “I’ll do that workout tomorrow.” (Tomorrow never comes, your excuses just replaced it.)

  • Prioritize YOU: that means your training (strong body) your nutrition (fueling) your recovery (sleep). If you do this you win at number 1.

But could you die?: We all set bullsh*t goals. Like “I want to lose 10#, tone up, or look good in that swim suit.” Yeah big f$*king deal. Since working with a class of people that depend on their fitness to bring them home safe to their family; or let them save the person next to me has taught me a lot about intensity. It’s the scary shit that gets you out of bed at 4am. In order to train like a f*%king animal and get the seriously sick results you want.

  • Pick a goal that is intense and makes you uncomfortable. If you think you might actually die trying to get that goal your motivation will multiply exponentially.

I saw it on Youtube: Yeah… it looked really cool, by somebody, 1000x more “fit” than you. Here is the cold hard truth. True training is boring as f*$k. Learning to be mentally engaged during the most boring activity you can think of will help you with win while “suffering”.

  • If you’re still following me… Let me reiterate, if your goals suck, then so will your gimmicky training, and so will your results. If it scares the sh*t out of you, you will always be mentally engaged in the process. Want to challenge your mind? Leave your headphones at home. Lock yourself in a silent room and do 500 burpees while staring at a blank wall. You’ll face all of those voices real quick. Once you do, tell them to f&%k off and keep going till its done.

But they are my friends: One of the greatest tools you can have is a training partner, I don’t mean your friend either. You know the one, the one that wants to get a rainbow unicorn f*#king frappacino after your “intense” treadmill walking session while talking about Kim Kardashians booty gains program. (by the way its called plastic surgery, you don’t get an ass like that without growing hamstrings too..)

  • Find the person that scares the shit out of you at the gym, and tell them you want to be just like them (if that is your goal). Ask them if you can train with them. Whatever they are doing is working. Or hire a coach, or find a gym full of those people you want to be like. You are what you surround yourself with.


Let me summarize all of this for you.

  1. Pick a scary goal with enough time to actually prepare for it.
  2. Train with the intensity it takes to achieve that goal.
  3. Do simple things highly effectively, they will bring you the results you want.
  4. Be serious about the time you do them in, or for.
  5. If you aren’t partially miserable while doing that activity, you aren’t growing and getting better.


We are the best in the area when it comes to setting seriously challenging goals. If you don’t know how to get the results you want, and need guidance or a peer group that will be supportive but also humble you. We would be happy to talk to you more about what it takes to train here at the CA. If that sounds like what you want, and you are ready to commit to yourself, click here now to get scheduled to talk to one of us.